Some good progress group - however - all research should be done - are you doing this for homework?? The Genre (Indie music video) research should have been completed by now!
a) Remember to define branding before you link it to the music industry and artists - see your packs - use quotes and reference them!
b) Top 20 albums - how does this link to your project? Not relevant if this research doesnt!! Add to the post!
c) Remember to link the demographics and psychographic theories and ideas to WHO YOUR TARGET AUDIENCE IS!!! Define your target audience clearly.
PLANNING:
a) Now you need to define THE BRAND IMAGE - of your artist
b) remind us of your target audience and explain how this brand image will appeal to them
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c) Now include videos that inspired you - storyboards, animatics, props lists, casting shots and location shots/scouting, shooting schedules, risk assessment sheets for shoots etc...
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